New packaging boosted sales
It turned out to be a good choice when the Finnish sweets manufacturer Halva chose to use a metal packaging in their sales promotion.
The liquorice product ”Lakritsi” boosted sales with more than 3 times the budget.
At a price sensitive market Halva differentiated their product by several lengths from the competitors by using a trendy and eye-catching metal packaging.
”The product appears more exclusive and interesting and thereby it gets more difficult to compare prices,” informs Marketing Manager Esa Harkonsalo.